Harnessing Technology to make education free

Blog / ePortfolio / Forums / 289 courses / FAQ / digedcon

Principles Of Human Communication

Purpose of Course  showclose

In the 1960’s, H. Marshall McLuhan, media theorist, critic, and visionary, asserted that societies are changed by the advances of technology, especially communication technologies.  He is well known for his prophecy that communication technology would one day make us one great “global village.”  In the end, the processes and theories regarding communication in our daily lives to exchange information, create meaning, and share understanding remain a critical component of human relationships.  Whether we are chatting with a stranger while waiting for a bus, solving a problem with a group of coworkers, or sharing our dreams and goals with our best friend, principles and practices of human communication are at the foundation of each of these human transactions. This course provides an introduction to the human communication concentration in the communications major.  This course will introduce you to communication principles, common communication practices, and a selection of theories to better understand the communication transactions that you experience in your daily life.  The principles and practices that you study in this course will provide the foundation for further advanced studies and skills required in the communications major. Your studies in this course will begin with an overview of communication as a process along with basic principles and theories.  Subsequent units in the course examine specific applications of human communication in your personal and professional life.  These include interpersonal communication, small group communication and decision making, and organizational communication or human communication in the workplace. By the end of this course, you will be able to identify the process of human communication in a number of settings that affect your daily activities.  Additionally, you will be able to use the principles and theories to improve communication transactions in your life and understand how communication adds to the success of professional and personal relationships.

Course Information  showclose

Welcome to COMM001: Principles of Human Communication.  Below, please find some general information on the course and its requirements.
 
Primary Resources: This course is composed of a range of different free, online materials.  However, the course makes primary use of the following materials:
Requirements for Completion: In order to complete this course, you will need to work through each unit and all of its assigned materials.  Pay special attention to Unit 1 as this will lay the groundwork for understanding the more advanced, exploratory material presented in latter units.  You will also need to complete:
  • Units 1-5 Discussion Questions, Term Definitions, and Chapter Exercises
  • Units 1-5 Note-taking activities for all video lectures and readings
  • The Final Exam
Note that you will only receive an official grade on your Final Exam.  However, in order to adequately prepare for this exam, you will need to work through all course resources, the assignment on discussion questions and defining terms, and note-taking activities listed above.
 
In order to “pass” this course, you will need to earn a 70% or higher on the Final Exam.  Your score on the exam will be tabulated as soon as you complete it.  If you do not pass the exam, you may take it again.
 
Time Commitment: This course should take you a total of approximately 135 hours to complete.  Each unit includes a “time advisory” that lists the amount of time you are expected to spend on each subunit.  These should help you plan your time accordingly.  It may be useful to take a look at these time advisories and to determine how much time you have over the next few weeks to complete each unit, and then to set goals for yourself.  For example, Unit 1 should take you approximately 52.5 hours to complete.  Perhaps you can sit down with your calendar and decide to complete the readings for subunit 1.1 (a total of 3.5 hours) on Monday night; the web media for subunit 1.1 (a total of 3 hours) on Tuesday night; the readings for subunit 1.2 (a total of 3 hours) on Wednesday night; half of the web media for subunit 1.2 (a total of 4.5 hours) on Thursday night; etc.
 
Tips/Suggestions: Make sure to organize your responses to the Wikibooks discussion questions and definition of terms.  Also, take comprehensive notes on each resource.  These notes, your responses to discussion questions, and your definition of terms will help serve as a useful review as you study for the Final Exam. 

Learning Outcomes  showclose

Upon successful completion of this course, the student will be able to:
  • Define the major components of the human communication process.
  • Recognize the impact of diversity and culture on interpersonal communication and group communication.
  • Identify competencies in interpersonal, small group, and organizational settings.
  • List the components of conflict, and identify strategies for conflict management.
  • Explain impression management both in formal and informal settings.
  • Identify relationship development personally and professionally.
  • Explain the role of critical and active listening in various communication climates.
  • List the ethical responsibilities of communicators in a diverse society.
  • Identify and apply communication theories.

Course Requirements  showclose

In order to take this course, you must:

√    Have access to a computer.

√    Have continuous broadband Internet access.

√    Have the ability/permission to install plug-ins or software (e.g. Adobe Reader or Flash).

√    Have the ability to download and save files and documents to a computer.

√    Have the ability to open Microsoft files and documents (.doc, .ppt, .xls, .pdf, etc.).

√    Be competent in the English language.

√    Have read the Saylor Student Handbook.

Preliminary Information

  • Course Textbooks

    Stand Up, Speak Out - The Practice and Ethics of Public Speaking

    You will be prompted to read sections of this book throughout the course.  You may choose to download the text in full now and skip to the appropriate section as prompted by the instructions in the resource boxes below, or you can simply download the specific sections of the text assigned as you progress through each resource box.

    Reading: Stand Up, Speak Out - The Practive and Ethics of Public Speaking (PDF)

    Terms of Use: This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.

    Organizational Behavior

    You will be prompted to read sections of this book throughout the course.  You may choose to download the text in full now and skip to the appropriate section as prompted by the instructions in the resource boxes below, or you can simply download the specific sections of the text assigned as you progress through each resource box.

    Reading: Organizational Behavior (PDF)

    Terms of Use: This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.

    Business Communication for Success

    You will be prompted to read sections of this book throughout the course.  You may choose to download the text in full now and skip to the appropriate section as prompted by the instructions in the resource boxes below, or you can simply download the specific sections of the text assigned as you progress through each resource box.

    Reading:  Business Communication for Success (PDF)

    Terms of Use: This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.

Unit Outline show close


Expand All Resources Collapse All Resources
  • Unit 1: Foundations Of Human Communication  

    This first unit will provide an overview of human communication, its components, practices, and theories.  At the heart of this unit is the process of human communication and appreciating the nature of the communication transaction between individuals.  You will investigate forms of human communication, the communication process, as well as principles and theories that are used to assess and explain communication practices.  The components that you study in this unit provide building blocks for the applied units that follow.

    Time Advisory   show close
    Learning Outcomes   show close
  • 1.1 Defining Communication  
  • 1.2 Verbal Communication  
    • Reading: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 2: Verbal Communication”

      Links: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 2: Verbal Communication” (PDF)
       
      Instructions: Please click on the link above, and read Chapter 2 in its entirety for an in-depth discussion of verbal communication and its functions.  While reading, pay close attention to the definition of verbal communication as a rule-bound system of symbols.  Understanding the basic functions and operations of verbal communication in our lives is a critical component of the many forms of human communication.  Please note that this reading covers the topics outlined in sub-subunits 1.2.1 and 1.2.3.  After reading the chapter, complete the discussion questions and write definitions for the key terms listed at the end of the chapter.  These assignments will help prepare you for the final exam.
       
      This reading and these assignments should take approximately 3 hour to complete. 
       
      Terms of Use: The article above is released under a Creative Commons Attribution-Share-Alike License 3.0 (HTML).  You can find the original Wikibooks version of this article here (HTML).

      See a broken link? Please let us know!

    • Lecture: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 2,” “Lecture 3,” and “Lecture 4”

      Links: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 2” (YouTube), “Lecture 3” (YouTube), and “Lecture 4” (YouTube)
       
      Instructions: Please click on the links above to watch Dr. Haun’s lectures (run time: 1 hour and 30 minutes each).  In Lecture 2, Dr. Haun provides an overview of common theories and their applications.  Specifically she addresses theories of verbal coding and thinking.  In Lecture 3, Dr. Haun continues her discussion of theories of thinking and progresses to theories of meaning.  In Lecture 4, Dr. Haun discusses experiential theories of meaning, narrative theories, and general semantics.  These lectures cover content for sub-subunits 1.2.1 through 1.2.3 and subunit 1.7.
       
      Viewing each lecture and pausing to take notes should take approximately 3 hours to complete.  The three lectures should take approximately 9 hours to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 1.2.1 Defining Verbal Communication  

    Note: This topic is covered by the reading assigned below subunit 1.2.  Please review the section titled “Defining Verbal Communication” for an overview of the concept of verbal communication.

  • 1.2.2 Spoken versus Written Communication  

    Note: This topic is covered by the reading assigned below subunit 1.2.  Please review the section titled “Spoken versus Written Communication” for a comparison of the two common means of human communication.

  • 1.2.3 Functions of Verbal Communication  

    Note: This topic is covered by the reading assigned below subunit 1.2.  Please review the section titled “Functions of Verbal Communication” for an explanation of the two functions of communication.

  • 1.3 Nonverbal Communication  
    • Reading: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 3: Nonverbal Communication”

      Links: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 3: Nonverbal Communication” (PDF)
       
      Instructions: Please click on the link above, and read Chapter 3 in its entirety for an in-depth discussion of nonverbal communication and its functions.  Pay close attention to the definition of nonverbal communication.  Understanding the basic functions and types of nonverbal communication in our lives is a critical component of the many forms of human communication.  The authors reinforce the notion that our actions (nonverbal communication) often speak truer or louder than our articulated verbal communication.  Please note that this reading covers the topics outlined in sub-subunits 1.3.1 through 1.3.4.  After reading the chapter, complete the discussion questions and write definitions for the key terms listed at the end of the chapter.  These assignments will help prepare you for the final exam.
       
      This reading and these assignments should take approximately 3 hour to complete
       
      Terms of Use: The article above is released under a Creative Commons Attribution-Share-Alike License 3.0 (HTML).  You can find the original Wikibooks version of this article here (HTML).

      See a broken link? Please let us know!

    • Lecture: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 6”

      Link: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 6” (YouTube)
       
      Instructions: Please click on the link above to watch Dr. Haun’s lecture (run time 1 hour and 30 minutes), explaining nonverbal communication theories and strategies.  In this lecture, Dr. Haun wraps up her discussion of narrative theories and general semantics before she discusses theories of nonverbal coding and structural and functional theories.  This lecture covers content for sub-subunits 1.3.1 through 1.3.4 and subunit 1.7.
       
      Viewing this lecture and note taking should take approximately 3 hours to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 1.3.1 Defining Nonverbal Communication  

    Note: This topic is covered by the reading assigned below subunit 1.3.  In particular, focus on the introduction and the section titled “Defining Nonverbal Communication” for a working definition of nonverbal communication and its importance in conveying meaning to others. 

  • 1.3.2 Differences between Verbal and Nonverbal Communication  

    Note: This topic is covered by the reading assigned below subunit 1.3.  In particular, focus on the section titled “Differences between Verbal and Nonverbal Communication;” try to list the characteristics of each type of communication.

  • 1.3.3 Types of Nonverbal Communication  

    Note: This topic is covered by the reading assigned below subunit 1.3.  Focus on the section titled “Types of Nonverbal Communication.”  Try to paraphrase what each type of nonverbal communication entails: kinesics, haptics, personal appearance, proxemics, environment, chronemics, and paralanguage.

  • 1.3.4 Functions of Nonverbal Communication  

    Note: This topic is covered by the reading assigned below subunit 1.3.  Please review the section titled “Functions of Nonverbal Communication” for an overview of when and why we use nonverbal techniques to communicate.

  • 1.4 Perception and Impression Management  
  • 1.5 Ethical Communication  
  • 1.5.1 The Ethics Pyramid  

    Note: This topic is covered by the reading assigned below subunit 1.5.  Please review the section titled “The Ethics Pyramid” for an overview of the importance of ethical behavior in communication in general.

  • 1.5.2 Ethics in Public Speaking  

    Note: This topic is covered by the reading assigned below subunit 1.5.  Please review the section titled “Ethics in Public Speaking.”  The concepts of ethics practiced here in public speaking are the same for human communication transactions in general.

  • 1.5.3 Free Speech  

    Note: This topic is covered by the reading assigned below subunit 1.5.  Please review the section titled “Free Speech” for an overview of freedoms and limitations of speech communication.

  • 1.6 Intercultural Communication  
  • 1.6.1 Intercultural Communication  

    Note: This topic is covered by the reading assigned below subunit 1.6.  Please review the section titled “Intercultural Communication” for an overview and definition of intercultural communication. 

  • 1.6.2 What Do We Mean by Culture?  

    Note: This topic is covered by the reading assigned below subunit 1.6.  Please review the section titled “What Do We Mean by Culture?” for an overview and definition of the concept of culture. 

  • 1.6.3 Intercultural Communication Issues  

    Note: This topic is covered by the reading assigned below subunit 1.6.  Please review the section titled “Facilitating Discussions about Intercultural Communication Issues” for a review of critical issues concerning intercultural communication and its study.

  • 1.6.4 Knowing Where We Belong  

    Note: This topic is covered by the reading assigned below subunit 1.6.  Please review the section titled “Knowing Where We Belong” for a discussion of identity development. 

    • Web Media: YouTube: Dr. William Hart’s “Culture Shock”

      Link: YouTube: Dr. William Hart’s “Culture Shock” (YouTube)
       
      Instructions: Please click on the link about to view Dr. Hart’s 10-minute video that explains the concept of culture shock.  As individuals, we experience culture shock whenever we experience a culture that is different than our own—whether traveling to a new country or meeting new people in your own neighborhood.
       
      As you watch this video, reflect on the discussion of culture shock in the reading listed under subunit 1.6.  Viewing the lecture andreflection should take approximately 30 minutes to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 1.6.5 Theoretical Approaches and Concepts  

    Note: This topic is covered by the reading assigned below subunit 1.6.  Please review the section titled “How Scholars Study Intercultural Communication: Theoretical Approaches and Concepts” for an overview of theoretical approached to the study of intercultural communication. 

  • 1.6.6 Cultural Differences  

    Note: This topic is covered by the reading assigned below subunit 1.6.  Please review the section titled “Important Concepts for Understanding Intercultural Communication” for a discussion about applications and awareness of intercultural communication in our lives. 

  • 1.6.7 Where Intercultural Communication Occurs  

    Note: This topic is covered by the reading assigned below subunit 1.6.  Please review the section titled “Where Intercultural Communication Occurs.”  This section reviews common occurrences of international communication in our lives. 

  • 1.6.8 Current Application of Intercultural Communication  
    • Web Media: Vimeo: Michael Fox’s “UMBC Intercultural Communication Keynote”

      Link: Vimeo: Michael Fox’s “UMBC Intercultural Communication Keynote” (Adobe Flash or HTML5)
       
      Instructions: Please click on the link above, and watch the video of the 2011 University of Maryland Baltimore County Intercultural Communication Keynote Address (36 minutes).  In this keynote address, journalist and filmmaker Michael Fox discusses his intercultural communication experiences and how important it is for individuals to develop intercultural sensitivity to be successful in any walk of life.
       
      This video will take approximately 1 hour to watch in its entirety while taking note of concepts addressed in Unit 1.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 1.7 Introduction to Communication Theory  
    • Reading: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 5: Communication Theory”

      Link: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 5: Communication Theory” (HTML)
       
      Instructions: Please click on the link above, and read Chapter 5 in its entirety for an introduction to communication theory.  Pay close attention to the definition and functions of communication theory.  Additional discussions of the application of communication theory will be part of other units of this course.  After reading the chapter, complete the discussion questions and write definitions for the key terms listed at the end of the chapter.  These assignments will help prepare you for the final course exam.
       
      This reading and these assignments should take approximately 3 hours to complete. 
       
      Terms of Use: The article above is released under a Creative Commons Attribution-Share-Alike License 3.0 (HTML).  You can find the original Wikibooks version of this article here (HTML).

      See a broken link? Please let us know!

    • Reading: Oregon State University: Scott A. Chadwick’s “Contexts of Communication”

      Link: Oregon State University: Scott A. Chadwick’s “Contexts of Communication” (HTML)
       
      Instructions: Please click on the link above, and read the brief introduction to contexts of communication.  This website provides summaries of numerous common human communication theories that will be applied throughout this course.  Under “Theories related to how humans create meaning,” click on the links for “Coordinated Management of Meaning” and “Symbolic Interactionism.”  Read both of these webpages in their entirety.  Then, click on all of the links to and read the webpages for the topics listed under “Theories related to interpersonal communication.”  Finally, click on the links to “Groupthink” and “Issues of Face,” and read these webpages.  These readings cover the topics outlined in sub-subunits 1.7.1-1.7.10.
       
      In its entirety, this reading should take approximately 1 hour to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.  

      See a broken link? Please let us know!

    • Lecture: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 7” and “Lecture 8”

      Links: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 7” (YouTube) and “Lecture 8” (YouTube)
       
      Instructions: Please click on the links above to watch Lectures 7 and 8 (run time: 1 hour and 30 minutes each), which explain persuasive communication as well ascommunication theories and strategies.  In Lecture 7, Dr. Haun reinforces the characteristics of persuasive communication along with classical foundations of persuasion.  In Lecture 8, Dr. Haun welcomes Dr. Robin Williamson, who discusses theories of persuasion including impression management, social judgment theory, and other theories of influence.  These lectures cover content for sub-subunits 1.7.1 through 1.7.10.
       
      Viewing the lectures and note taking should take approximately 3 hours to complete for each video.  Together these two videos should take approximately 6 hours to complete.
       
      Terms of Use:  Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 1.7.1 Coordinated Management of Meaning  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Coordinated Management of Meaning” for an overview of this general theory of human communication.

  • 1.7.2 Symbolic Interactionism  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Symbolic Interactionism” for an overview of a theory about human use of symbolism.

  • 1.7.3 Attribution  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Attribution Theory” for an overview of this interpersonal communication theory.  This theory will also be important to your work in Unit 2: Interpersonal Communication

  • 1.7.4 Constructivism  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Constructivism” for an overview of this theory of interpersonal communication.  This theory will also be important to your work in Unit 2: Interpersonal Communication.

  • 1.7.5 Elaboration of Likelihood  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Elaboration of Likelihood Model” for an overview of this interpersonal communication theory.  This theory will also be important to your work in Unit 2: Interpersonal Communication.

  • 1.7.6 Social Judgment  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Social Judgment Theory” for an overview of this interpersonal theory.  This theory will also be important to your work in Unit 2: Interpersonal Communication.

  • 1.7.7 Social Penetration  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Social Penetration Theory” for an explanation of this interpersonal communication theory.  This theory will also be important to your work in Unit 2: Interpersonal Communication.

  • 1.7.8 Uncertainty Reduction  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Uncertainty Reduction” for a discussion of this interpersonal communication theory.  This theory will also be important to your work in Unit 2: Interpersonal Communication.

  • 1.7.9 Groupthink  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Group Think” for an overview of this group communication theory.  This theory will also be important to your work in Unit 3: Group Communication.

  • 1.7.10 Issues of Face  

    Note: This topic is covered by the reading assigned below subunit 1.7.  Please review the item titled “Issues of Face” for an overview of this theory that helps explain intercultural communication.

  • 1.8 Rhetorical Criticism  
  • 1.9 Gender Communication  
  • 1.9.1 Sex and Gender  

    Note: This topic is covered by the reading assigned below subunit 1.9.  Please review the item titled “The Interplay of Sex and Gender” for an overview of gender communication and its genesis. 

  • 1.9.2 Social Construction of Gender  

    Note: This topic is covered by the reading assigned below subunit 1.9.  Please review the item titled “The Social Construction of Gender” for an overview of the history of gender communication. 

  • 1.9.3 Feminism versus Feminisms  

    Note: This topic is covered by the reading assigned below subunit 1.9.  Please review the item titled “Feminism versus Feminisms” for a discussion of feminism and feminism theories. 

  • 1.9.4 Theories of Gender Development  

    Note: This topic is covered by the reading assigned below subunit 1.9.  Please review the item titled “Theory of Gender Development” for an overview of gender communication theories. 

  • 1.9.5 Studies in Gender Communication  

    Note: This topic is covered by the reading assigned below subunit 1.9.  Please review the item titled “What Do We Study When We Study Gender Communication” for an answer to the question posed and connections to interpersonal, organizational, and mass communication in our society. 

  • 1.9.6 Gender Communication Styles  

    Note: This topic is covered by the reading assigned below subunit 1.9.  Please review the item titled “Are There Really Differences in Gender Communication Styles” for an overview of a variety of opinions regarding gender communication styles. 

    • Lecture: YouTube: Dr. Teresa Pierce’s “Language & Gender”

      Link: YouTube: Dr. Teresa Pierce’s “Language & Gender” (YouTube)
       
      Instructions: Please click on the link above, and view Dr. Pierce’s lecture about gender communication and language styles (run time: 42 minutes).  In this lecture, Dr. Pierce invites learners to view a scene from a popular film to show examples of gender communication styles; optionally, you may want to search for the dinner scene from Talladega nights on YouTube to see the clip.
       
      Watching this video and pausing to take notes should take approximately 1 hour and 30 minutes to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

    • Web Media: Internet Archive: Don Boice’s “Gender Communication Quick Tips”

      Link: Internet Archive: Don Boice’s “Gender Communication Quick Tips” (MP3)
       
      Instructions: Please click on the link above, then navigate to the section labeled “Whole Item,” and download Gender Communication Quick Tips.  In this audio lecture, Don Boice, a family counselor, explains and gives examples of gender communication styles.
       
      This short audio file and note taking will take you approximately 30 minutes to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • Unit 2: Interpersonal Communication  

    You engage in interpersonal communication every day, for example with strangers at the grocery store, with friends and family at home, or with peers at work.  This second unit will define interpersonal communication and will provide an application of the basic elements addressed in Unit 1.  You will investigate interpersonal communication in its formal and informal settings.  This unit will also include a discussion of conflict management.  Conflicts arise in all relationships – with family and friends as well as with colleagues in the work or service environment.  Understanding and applying human communication principles to these situations can often help to diffuse conflicts and even prevent conflict.  In the units to follow, you will explore additional applications of interpersonal communication.

    Time Advisory   show close
    Learning Outcomes   show close
  • 2.1 Interpersonal Communication  
    • Reading: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 9: Interpersonal Communication”

      Link: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 9: Interpersonal Communication” (PDF)
       
      Instructions: Please click on the link above, and read Chapter 9 in its entirety for an in-depth discussion of interpersonal communication and its functions.  Pay close attention to the definition of interpersonal communication in our daily lives.  This chapter covers content for sub-subunits 2.1.1 through 2.1.6.  After reading the chapter, complete the discussion questions and write definitions for the key terms listed at the end of the chapter.  These assignments will help prepare you for the final exam.
       
      This reading and these assignments should take approximately 3 hours to complete.
       
      Terms of Use: The article above is released under a Creative Commons Attribution-Share-Alike License 3.0 (HTML).  You can find the original Wikibooks version of this article here (HTML).

      See a broken link? Please let us know!

    • Lecture: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 11,” “Lecture 12,” “Lecture 13,” and “Lecture 14”

      Links: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 11” (YouTube), “Lecture 12” (YouTube), “Lecture 13” (YouTube), and Lecture 14 (YouTube)
       
      Instructions: Please click on the links above to watch these lectures (run time: 1 hour and 30 minutes each), which explain interpersonal communication and communication theories and strategies.  In Lecture 11, Dr. Haun reinforces the characteristics of interpersonal communication, the stages of relationship development, and dissolution along with a number of communication theories.  In Lecture 12, Dr. Haun continues to explain interpersonal communication theories as well as strategies for managing interpersonal relationships with a focus on perception and family relationships.  In Lecture 13, Dr. Haun continues to explain interpersonal communication theories as well as strategies for managing interpersonal relationships.  In Lecture 14, Dr. Haun welcomes a guest lecturer, Dr. Robin Williamson, to discuss relationship management theories.  In all of these lectures, she uses a number of colorful examples from daily life to illustrate communication principles.  It may help to view these lectures or parts of these lectures more than once to help retain the information provided.  These lectures cover content for sub-subunits 2.1.1 through 2.1.6 and 2.4.1 through 2.4.6.
       
      Viewing the lecture and pausing to take notes should take approximately 3 hours to completefor each video.  Together, these four videos should take approximately 12 hours to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 2.1.1 Self Disclosure and Relational Dialectics  

    Note: This topic is covered by the reading and lectures assigned below subunit 2.1.  Please review the section titled “Self Disclosure” for a discussion of self disclosure and relational dialectics in interpersonal communication.

  • 2.1.2 Communication Climates  

    Note: This topic is covered by the reading and lectures assigned below subunit 2.1.  Please review the section titled “Communication Climates” for a discussion of how communication climate affects the ways in which we communication and understand others.

  • 2.1.3 Developing and Maintaining Friendships (the basic interpersonal model)  

    Note: This topic is covered by the reading and lectures assigned below subunit 2.1.  Please review the section titled “Developing and Maintaining Friendships.”  This section provides an overview of the foundational model of relationship development.

  • 2.1.4 Developing and Maintaining Romantic Relationships  

    Note: This topic is covered by the reading and lectures assigned below subunit 2.1.  Please review the section titled “Developing and Maintaining Romantic Relationships” for an application of the relationship development model in these complex interpersonal relationships.

  • 2.1.5 Family Relationships  

    Note: This topic is covered by the reading and lectures assigned below subunit 2.1.  Please review the section titled “Family Relationships” for a discussion of the challenges and complexities of maintaining family relationships. 

  • 2.1.6 Conflict in Interpersonal Relationships  

    Note: This topic is covered by the reading and lectures assigned below subunit 2.1.  Please review the section titled “Conflict in Interpersonal Relationships.”  Communication is critical for resolving conflicts in interpersonal relationships.

  • 2.2 Listening in Human Communication  
  • 2.2.1 Listening versus Hearing  

    Note: This topic is covered by the reading assigned below subunit 2.2.  Please review the section titled “Listening vs. Hearing” for a comparison of these two often confused concepts. 

  • 2.2.2 Listening Styles  

    Note: This topic is covered by the reading assigned below subunit 2.2.  Please review the section titled “Listening Style” for a discussion of how the way you attend to information affects the quality of your communication transactions. 

  • 2.2.3 Listening Barriers  

    Note: This topic is covered by the reading assigned below subunit 2.2.  Please review the section titled “Why Listening is Difficult” for a discussion of common barriers that keep us from intentional and critical listening

  • 2.2.4 Listening Stages  

    Note: This topic is covered by the reading assigned below subunit 2.2.  Please review the section titled “Stages of Listening” for a discussion of the listening process.

  • 2.2.5 Listening Strategies  

    Note: This topic is covered by the reading assigned below subunit 2.2.  Please review the section titled “Listening Critically” for a review of strategies and applications to make us better listeners. 

  • 2.3 Practicing Interpersonal Communication Skills  
    • Reading: Connexions: Dennis River’s Communication Skills for Personal and Professional Development: The Seven Challenges Approach

      Link: Connexions: Dennis River’s Communication Skills for Personal and Professional Development: The Seven Challenges Approach (HTML and PDF)
       
      Instructions: Please click on the link above to the table of contents for the Seven Challenges Approach e-book.  The table of contents for the book is located on the left side of the page.  Starting with Challenge One, please work your way through each of the seven challenges.  Once you click on the link for a section, you will need to click on the link to the section PDF to download the file.  Each challenge PDF includes activities for practicing interpersonal skills listed in the sub-subunits below (2.3.1 through 2.3.7).  Complete all seven challenges to improve your communication skills and your understanding of interpersonal communication applications.
       
      Each challenge, including the activities, should take approximately 1 hour to complete.  In their entirety, these seven lessons should take approximately 7 hours to complete.
       
      Terms of Use:  Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 2.3.1 Listening  

    Note: This topic is covered by the reading assigned below subunit 2.3.  Please review the section titled “Challenge One: Listening More Carefully and More Responsively” for application of critical listening skills

  • 2.3.2 Explaining Your Intent  

    Note: This topic is covered by the reading assigned below subunit 2.3.  Please review the section titled “Challenge Two: Explaining Your Conversational Intent and Invite Consent” for an overview of practices to improve interpersonal communication skills.

  • 2.3.3 Expressing Yourself Clearly  

    Note: This topic is covered by the reading assigned below subunit 2.3.  Please review the section titled “Challenge Three: Expressing Yourself More Clearly and Completely with the ‘Five I-messages’” for applications for improving clarity of requests in interpersonal communication.

  • 2.3.4 Complaints and Criticism  

    Note: This topic is covered by the reading assigned below subunit 2.3.  Please review the section titled “Challenge Four: Translating Criticisms and Complaints into Requests and Explaining Envisioned Positive Outcomes.”  This section provides applications for improving framing skills, a valuable skill in conflict management in interpersonal communication.

  • 2.3.5 Asking Open-ended Questions  

    Note: This topic is covered by the reading assigned below subunit 2.3.  Please review the section titled “Challenge Five: Asking Questions More ‘Open-ended’ and More Creatively” for application to improve interviewing and general questioning skills for conversational use.

  • 2.3.6 Giving and Thanks/Compliments  

    Note: This topic is covered by the reading assigned below subunit 2.3.  Please review the section titled “Challenge Six: Thanking … Exploring and Expressing More Appreciation, Gratitude, Encouragement, and Delight” for applications to improve skills in displaying the genuine component of gratitude in interpersonal communication.

  • 2.3.7 Using Interpersonal Communication as a Learning Strategy  

    Note: This topic is covered by the reading assigned below subunit 2.3.  Please review the section titled “Challenge Seven: Adopting the Continuous Learning Perspective” for an integration of the interpersonal communication challenges.

  • 2.4 Interpersonal Communication Applications in Context  
  • 2.5 Interpersonal Communication Theories  
    • Reading: Nino’s Classrooms: Nino Soria de Veyra’s “Interpersonal Communication Theories”

      Link: Nino’s Classrooms: Nino Soria de Veyra’s “Interpersonal Communication Theories” (HTML)
       
      Instructions: Please click on the link above, and read the entire webpage.  Then, using your mouse, scroll down the right side of the page and click on each of the links listed under the heading Interpersonal Communication Theories: Symbolic Interactionism, Coordinated Management of Meaning, Social Penetration Theory, Social Information Processing Theory, The Interactional View, Constructivism, and Social Judgment Theory.  Please note that this reading covers the topics outlined in sub-subunits 2.5.1 through 2.5.6.
       
      This reading should take approximately 1 hour to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.  This page is licensed under a Creative Commons Attribution-NonCommerical-NoDerivs 3.0 Unported license.

      See a broken link? Please let us know!

  • 2.5.1 Social Penetration Theory  

    Note: This topic is covered by the reading assigned below subunit 2.4 and the lectures below subunit 2.1.  Please reread the section titled “Social Penetration Theory” for a review of this interpersonal communication theory.

  • 2.5.2 Social Information Processing Theory  

    Note: This topic is covered by the reading assigned below subunit 2.4 and the lectures below 2.1.  Please review the section titled “Social Information Processing Theory” for a presentation of this common interpersonal communication theory. 

  • 2.5.3 The Interactional View  

    Note: This topic is covered by the reading assigned below subunit 2.4 and the lectures below 2.1.  Please review the section titled “The Interactional View” for an overview of this theory of interpersonal communication.

  • 2.5.4 Constructivism  

    Note: This topic is covered by the reading assigned below subunit 2.4 and the lectures below 2.1.  Please re-read the section titled “Constructivism” for a review of this theory.

  • 2.5.5 Social Judgment Theory  

    Note: This topic is covered by the reading assigned below subunit 2.4 and the lectures below 2.1.  Please re-read the section titled “Social Judgment Theory” for a review of this theory.

  • 2.5.6 Elaboration of Likelihood Model  

    Note: This topic is covered by the reading assigned below subunit 2.4 and the lectures below 2.1.  Please re-read the section titled “Elaboration of Likelihood Theory” for a review of this theory.

  • 2.5.7 Sapir-Whorf Hypothesis  
  • Unit 3: Group Communication  

    You apply the principles of interpersonal communication in many settings in your daily life.  A common setting is while working in small groups or teams.  This type of communication happens casually as you interact with family and friends as well as more formally when you attempt to solve a challenge at work, at school, or while volunteering for a service activity.  This unit will focus on the principles of small group communication.  A more thorough discussion of formal organizational communication will be addressed in Unit 4.

    Time Advisory   show close
    Learning Outcomes   show close
  • 3.1 Group Communication  
    • Reading: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 10: Group Communication”

      Link: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 10: Group Communication” (PDF)
       
      Instructions: Please click on the link above, and read Chapter 10 in its entirety for an in-depth discussion of group communication and its functions.  Pay close attention to the definition of groups and teams.  In this chapter, you will read about the formation of groups, our roles in these groups, and how communication facilitates production and decision-making.  This chapter covers content for sub-subunits 3.1.1 through 3.1.5.  After reading the chapter, complete the discussion questions and write definitions for the key terms listed at the end of the chapter. These assignments will help prepare you for the final exam.
       
      This reading and these assignments should take approximately 3 hours to complete. 
       
      Terms of Use: The article above is released under a Creative Commons Attribution-Share-Alike License 3.0 (HTML).  You can find the original Wikibooks version of this article here (HTML).

      See a broken link? Please let us know!

    • Reading: Organizational Behavior: “Chapter 9: Managing Groups and Teams”

      Link: Organizational Behavior: “Chapter 9: Managing Groups and Teams” (PDF)
       
      Instructions: Read this chapter, starting with the chapter introduction.  This chapter reinforces basic concepts of group communication challenges as encountered in the workplace.  Attempt the exercises at the end of each section as well as the Chapter Exercises in section 9.7.  This reading covers content for sub-subunits 3.1.1 through 3.1.5.
       
      This reading and these exercises should take approximately 3 hours to complete.
       
      Terms of Use: This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.

      See a broken link? Please let us know!

    • Lecture: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 16”

      Link: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 16” (YouTube)
       
      Instructions: Please click on the link above to watch Dr. Haun’s lecture (run time: 1 hour and 30 minutes).  This lecture explains group communication, communication theories, and strategies.  In this lecture, Dr. Haun reinforces the definition of group communication, group development, functions, and theories that make for successful group decision making.  This lecture covers content for sub-subunits 3.1.1 through 3.1.6 and 3.2.
       
      Viewing this lecture and pausing to take notes should take approximately 3 hours to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 3.1.1 Characteristics of Groups and Teams  

    Note: This topic is covered in the readings and lecture assigned below subunit 3.1.  While reading these two chapters, note the characteristics that affect the functions of groups in our personal and work environments. 

  • 3.1.2 Small Group Development Stages  

    Note: This topic is covered in the readings and lecture assigned below subunit 3.1.  While reading these two chapters, note the way that groups form and function to achieve goals. 

    • Web Media: YouTube: projectmalachi’s “Group Development”

      Link: YouTube: projectmalachi’s “Group Development” (YouTube)
       
      Instructions: Please click on the link above, and view this brief 11-minute video.  This short video shows a group of students in a communication class explaining the stages of group development.  The students act out the stages to show the types of communication behaviors indicative of each stage.
       
      You should dedicate approximately 30 minutes for this resource as you may need to review the video numerous times or stop and start is as you complete this assignment.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 3.1.3 Small Group Formats  

    Note: This topic is covered in the readings and lecture assigned below subunit 3.1.  While reading these two chapters, note that group format is inherent in the function of the small group. 

  • 3.1.4 Types of Groups and Teams  

    Note: This topic is covered in the readings and lecture assigned below subunit 3.1.  While reading these two chapters, note the there are numerous types of groups that we participate in as co-workers as well as in our interpersonal relationships. 

  • 3.1.5 Roles in Groups: Members and Leaders  

    Note: This topic is covered in the readings and lecture assigned below subunit 3.1.  While reading these two chapters, note the roles the people play in groups.  These roles align with the successful functioning of group work.

  • 3.1.6 Decision-making in Groups  

    Note: This topic is covered in the readings and lecture assigned below subunit 3.1.  While reading these two chapters, note the way members of groups are responsible for the outcomes by participating in decision making processes. 

  • 3.2 Theories of Group Communication  
  • 3.3 Conflict Management and Group Communication  
  • 3.4 Small Group Communication in Action  
    • Web Media: YouTube: andtrent’s “Small Group Communication – Desert Survival”

      Link: YouTube: andtrent’s “Small Group Communication – Desert Survival” (YouTube)
       
      Instructions: Please click on the link above to view this entire video made by students in a class studying small group communication (run time: 15 minutes).  In this scenario, the students are participating in a small group exercise where they practice small group and problem-solving skills.  As you watch their deliberations, use your observation skills to identify successful communication strategies as well as areas where they could improve their group communication skills.  Take notes on your observations, and then, write a reflection paper (approximately 700-900 words) about how effectively the students communicated and how the students could improve.
       
      You should dedicate approximately 2 hours for viewing this video and writing your reflection; note that you may need to review the video numerous times or stop and start is as you complete this assignment.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • Unit 4: Organizational Communication  

    In this unit, you will explore the application of interpersonal communication in the organizational (work) setting.  This unit will apply principles studied in the previous units to workplace communication transactions.  While scholars refer to this as organizational communication, it is also commonly known as corporate communication.

    Time Advisory   show close
    Learning Outcomes   show close
  • 4.1 Organizational Communication  
    • Reading: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 11: Organizational Communication”

      Link: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 11: Organizational Communication” (PDF)
       
      Instructions: Please read Chapter 11 in its entirety for an insightful overview of organizations and the use of communication in organizations.  Pay close attention to the definition of organizations and the role and function of human communication.  After reading the chapter, complete the discussion questions and write definitions for the key terms listed at the end of the chapter.  These assignments will help prepare you for the final exam.  This chapter covers content for sub-subunits 4.1.1 through 4.1.2.
       
      This reading and these assignments should take approximately 3 hours to complete. 
       
      Terms of Use: The article above is released under a Creative Commons Attribution-Share-Alike License 3.0 (HTML).  You can find the original Wikibooks version of this article here (HTML).

      See a broken link? Please let us know!

    • Web Media: Vimeo: Dr. Matt Koschmann’s “What Is Organizational Communication?”

      Link: Vimeo: Dr. Matt Koschmann’s “What Is Organizational Communication?” (HTML5 or Adobe Flash)
       
      Instructions: Please click on the link above, and watch Dr. Koschmann’s overview of organizational communication (run time: 17 minutes).  This is an animated version of the lecture.  It highlights the concept of organizational communication and the concept of communication as the foundation for organizations.
       
      Watching this video and note taking will take approximately 45 minutes to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 4.1.1 Definition and Characteristics of Organizations  

    Note: This topic is covered by the reading assigned below subunit 4.1.  Please review the sections titled “What Is an Organization?” “What Is Organizational Communication?” and “Studying Organizational Communication” for a definition of organizations and characteristics of organizations. 

  • 4.1.2 Perspectives for Understanding Organizational Communication  

    Note: This topic is covered by the reading assigned below subunit 4.1.  Please review the sections titled “Chronological Progression of Perspectives for Understanding Organizational Communication” and “Challenges in Organizational Communication” for a discussion of theoretical perspectives on the development of organizational communication and the challenges of the discipline. 

  • 4.2 Communicating in Organizations  
    • Reading: Organizational Behavior: “Chapter 8: Communication”

      Link: Organizational Behavior: “Chapter 8: Communication” (PDF)
       
      Instructions: Read this chapter, starting with the chapter introduction.  This chapter discusses organizational communication in its practical applications.  As you read, pay close attention to the barriers to successful communication, the types of communication and channels, and the role of ethics in the workplace.  Complete the Exercises at the end of each section as well as the Chapter Exercises in section 8.6.  This chapter covers content for sub-subunits 4.2.1 through 4.2.3.
       
      This reading and these exercises should take approximately 4 hours to complete.
       
      Terms of Use: This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.

      See a broken link? Please let us know!

  • 4.2.1 Communication Barriers  

    Note: This topic is covered by the reading assigned below subunit 4.2.  Please review the section titled “Communication Barriers” for an overview of the barriers in organizations and in the communication process

  • 4.2.2 Types of Communication and Channels  

    Note: This topic is covered by the reading assigned below subunit 4.2.  Please review the section titled “Different Types of Communication and Channels” for an overview ways organizations use the communication process to meet organizational goals. 

  • 4.2.3 Ethics in Organizational Communications  

    Note: This topic is covered by the reading assigned below subunit 4.2.  Please review the section titled “The Role of Ethics and National Culture” for an application of ethics principles and cultural aspects in organizational communication. 

  • 4.3 Interpersonal and Intrapersonal Communication in the Workplace  
  • 4.3.1 Intrapersonal Communication  

    Note: This topic is covered by the reading assigned below subunit 4.3.  Please review the section titled “Intrapersonal Communication” for an overview of the concept of intrapersonal communication—the way we communicate within ourselves. 

  • 4.3.2 Interpersonal Communication in the Workplace  

    Note: This topic is covered by the reading assigned below subunit 4.3.  Please review the sections titled “Interpersonal Needs” and “Social Penetration Theory” for an overview of interpersonal communication and relationships in the workplace. 

  • 4.3.3 Common Interpersonal Communication Scenarios  

    Note: This topic is covered by the reading assigned below subunit 4.3.  Please review the sections titled “Rituals of Conversation and Interviews” and “Conflict in the Work Environment” for an in-depth discussion of common interpersonal situations that we encounter in the workplace. 

    • Web Media: Vimeo: Liz Ward’s “Relationships, Not Rules: Client Talk 101”

      Link: Vimeo: Liz Ward’s “Relationships, Not Rules: Client Talk 101” (HTML5 or Adobe Flash)
       
      Instructions: Please click on the link above, and watch this lecture on interpersonal communication strategies and small business (run time: 55 minutes).  In this presentation, Ms. Ward reinforces concepts we have studiedregarding interpersonal relationships and how these can be leveraged in the workplace.  As you watch this video, take note of the principles of communication in general as well as interpersonal communication and organizational communication in specific that she integrates.
       
      Watching this video and note taking will take approximately 1 hour and 30 minutes to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 4.4 Theories of Organizational Communication  
    • Lecture: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 18”

      Link: University of Houston: Professor Martha Haun’s Introduction to Communication Theory Lecture Series: “Lecture 18” (YouTube)
       
      Instructions: Please click on the link above to watch Dr. Haun’s entire lecture about theories of organizational communication (run time: 1 hour and 30 minutes).  In this lecture, Dr. Haun bridges theories and strategies of interpersonal communication, group communication, and conflict management to their applications in the organizational setting—the work place.  Dr. Haun uses color examples to explain supervisor and subordinate communication as well as management styles that affect workplace communication.  After viewing this lecture, write a 500 word summary of how these different theories of organizational communication relate to each other.
       
      Viewing this lecture, note taking, and completing the summary should take approximately 3 hours to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • 4.5 Current Applications in Organizational Communication  
    • Web Media: RSA: Susan Cain’s “Quiet: The Power of Introverts in a World That Can’t Stop Talking” and YouTube: “The Power of Introverts”

      Link: RSA: Susan Cain’s “Quiet: The Power of Introverts in a World That Can’t Stop Talking” (YouTube) and TED Talk: Susan Cain: “The Power of Introverts” (YouTube)
       
      Instructions: Please click on the links above, and then watch both videos in which author Susan Cain discusses her ideas about the importance of organizational communication that ensures that both introverts and extraverts are included in corporate conversations.  As you view these short videos (run time: 10 minutes and 20 minutes, respectively), you may want to start and stop the video to take notes on concepts from this unit that are showcasedin her talk.  Based on what you have learned from these videos, write a brief 300-500 word reflection that addresses how you would incorporate both introverts and extroverts in communication.
       
      Viewing these lectures, pausing to take notes, and writing the brief reflection should take approximately 1 hour and 30 minutes to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

    • Lecture: University at Buffalo: Kevin Lim’s “The Rise of Us: Social Media at Work”

      Link: University at Buffalo: Kevin Lim’s “The Rise of Us: Social Media at Work” (YouTube)
       
      Instructions: Please click on the link above, and watch this presentation (run time: 44 minutes).  In this lecture, Kevin Lim is addressing an organizational communication class.  He discusses the impact of social media in organizations and the way it is changing the way we communicate in organizations.  As you review this video, you may want to start and stop the video to take notes on concepts from this unit.  Then, try to write a 300-500 word summary reflecting on how social media relates to the application of organizational communication.
       
      Viewing this lecture, note taking, and completing the brief summary should take approximately 2 hours to complete.
       
      Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

      See a broken link? Please let us know!

  • Unit 5: Mass Communication  

    In this unit, you will explore the concept and theories of mass communication.  This unit will explore the application of mass communication and the impact of mass communication on human communication and behavior.  Mass communication and mass media have a great influence on our daily behavior and our relationship communications.  We develop our understanding of other people by the media reports and entertainment programs we watch.  In this way, the mass media have an affect on our potential relationships with other people – those like us and those different from us.  This course focuses on human communication specifically, understanding mass communication is an interesting artifact of our global society that affects all human communication.  Additionally, a number of mass communication applications are used by organizations to communicate to their members as well as constituencies outside their organizations.

    Time Advisory   show close
    Learning Outcomes   show close
  • 5.1 Mass Communication and the Media  
    • Reading: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 8: Mass Communication”

      Link: Wikibooks: Laura K. Hahn, Lance Lippert, and Scott T. Paynton’s Survey of Communication Study: “Chapter 8: Mass Communication” (HTML)
       
      Instructions: Please click on the link above, and read Chapter 8 in its entirety for an introduction to mass communication.  While reading, please pay close attention to the definition of mass communication, its evolution, functions, and theories that explain its impact on human communication.  Please note that this reading covers the topics outlined in sub-subunits 5.1 through 5.3.  After reading the chapter, complete the discussion questions and write definitions for the key terms listed at the end of the chapter.  These assignments will help prepare you for the Final Exam.
       
      This reading and these assignments should take approximately 3 hours to complete.
       
      Terms of Use: The article above is released under a Creative Commons Attribution-Share-Alike License 3.0 (HTML).  You can find the original Wikibooks version of this article here (HTML).

      See a broken link? Please let us know!

  • 5.1.1 Defining Mass Communication  

    Note: This topic is covered by the reading and videos assigned below subunit 5.1.  Please review the section titled “Defining Mass Communication” for an overview and definition of mass communication. 

  • 5.1.2 Evolution of Mass Communication  

    Note: This topic is covered by the reading and videos assigned below subunit 5.1.  Please review the section titled “Evolution of Mass Communication” for a discussion of the history of mass communication. 

  • 5.1.3 Functions of Mass Communication  

    Note: This topic is covered by the reading and videos assigned below subunit 5.1.  Please review the section titled “Functions of Mass Communication” for a review the functions of mass communication. 

  • 5.1.4 The Study of Mass Communication  

    Note: This topic is covered by the reading and videos assigned below subunit 5.1.  Please review the section titled “The Study of Mass Communication” for an overview and rationale for the study of mass communication as a discipline. 

  • 5.2 Grounding Theories of Mass Communication  

    Note: This topic is covered by the reading and videos assigned below subunit 5.1.  Please review the section titled “Grounding Theories of Mass Communication” for an overview of five popular mass communication theories. 

  • 5.2.1 Magic Bullet Theory  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory

  • 5.2.2 Two-Step Flow Theory  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.3 Multi-step Flow Theory  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.4 Uses and Gratification Theory  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.5 Cultivation Theory  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.6 Classic Lasswell Model  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.7 Reinforcement Approach  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.8 Dependency Model  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.9 Structural Functional Model  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.10 Diffusion of Innovation Theory  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.11 Technological Determinism  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.12 Verbal Sequence Model  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.13 Stalagmite Theory  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.2.14 Mean World Syndrome  

    Note: This topic is covered by the reading assigned below 5.1 and the videos assigned below subunit 5.2.  Please review the section titled “Grounding Theories of Mass Communication” and listen for Dr. Haun’s discussion of this theory. 

  • 5.3 Media Literacy  

    Note: This topic is covered by the reading assigned below subunit 5.1.  Please review the section titled “Media Literacy” for a definition of the concept of media literacy. 

  • 5.4 Applications of Mass Communication and Human Communication  
  • Final Exam  

« Previous Unit Next Unit » Back to Top